PATHÉ-BABY ADVERTISING -
LEAFLETS & MAGAZINE ADVERTS
PRE-WAR (1920s - 1939)
The Pathé-Frères (Pathé Brothers) Company was formed in France around 1896 and made huge inroads into the entertainment business - both recorded music and then moving pictures. Having dabbled with an earlier home movie film gauge - 28mm, a neater, more economical size of 9.5mm was launched after the first war around 1922 once the techniques of reversal film processing had been perfected. Soon the company spread its wings not only to the UK , but eventually in many other countries using what we would now call franchising to establish various branches worldwide. Sadly World War 11 with France under Nazi occupation limited any further expansion and by the 1950s the Kodak company had made large inroads into amateur filming with the 8mm film gauge and TV and professional filming with their 16mm film size. Here are various magazine adverts and publlcity leaflets from overseas Pathé-Baby agencies (often in French or British colonies) up to 1939 - added as I come across these interestng items. Publicity (if dated) is always a useful guide to dating and for specifications of commercial products.
The equipment is the 9.5mm Pathé-Baby hand-turned camera and projector so we can date this Pathé-India advert from the 1920s
(No doubt this was an offshoot of the UK Pathéscope set-up - after all it is in English and India was part of the Commonwealth!)
Only for the very rich in those days! What a lovely bright picture that 10 watt lamp is giving!
India again - The Times Annual 1930 advert - by now the clockwork 9.5mm Motocamera was available
and there were branches in many of the main cities!
Advert in Spanish Pathé-Baby film catalogue February 1926
Well I guess this is 9.5mm in Spain (or maybe Mexico?) - something like -- "Cinema in Your Home!"
again from the 1920s judging by the original 9.5 Pathe-Baby hand-turned projector,
much of the 9.5mm silent film catalogue was available with Spanish titles - think they were printed in France
although more recently, some 9.5mm film printing equipment etc. has turned up in Spain.......
Difficult to exactly date this lovely advertisement - probably around 1930 -
the tinplate "Kid" 9.5mm projector was introduced after the late 1920s financial slump
but in the illustration the 9.5mm cine projector is actually a Pathé-Baby!
I never could get such a large and bright picture with my Pathéscope "Ace"!!
No! not overseas, but I'll leave this lovely poster until more stuff turns up for this page!
OK, sorry! If Pathé can use a bit of poetic licence in their "Kid" advert then I can include this French Betty Boop one,
strange - Betty Boop only appeared on 9.5mm in Pathescope (UK) sound and silent films..... from the mid 1930s
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Created07dEC2016........ Last updated: 17 December 2016 ..............pathe/pathebabyabroadad1.htm .......... ©MMXV1 Grahame .L. Newnham