Grahame N's Web Pages


9.5MM SPONSORED FILMS


From early 1932, the Pathéscope Monthly (the 'house' magazine of the main UK 9.5mm cine company Pathéscope Ltd) began mentioning 9.5mm printed films available on free loan. These were what today we would refer to as 'sponsored films' - in other words, films made by, or for larger companies with a view to providing advertising. Often the films would be directly about the product or products made by the sponsoring company, although in some cases companies were content just to see their name appear on the credits.

Naturally one had to pay postage, but normally there was no hire fee involved. Although listed in the Pathéscope Monthly magazine, generally the films were distributed direct from the sponsoring organisation, but returned to Pathéscope Ltd (presumably for checking). A number of other sponsored films were made available on 9.5mm, details appearing either as a 'one off' in the Pathéscope Monthly or in other cine magazines. . In my youth in the middle / late 1950's I myself remember a number of times hiring the 9.5mm version of a colour film extolling the virtues of Bournemouth with the title "Beautiful Bournemouth" - this was actually a Walton Films production and probably the last of the 9.5mm sponsored films made available. (This was regularly advertised in the "Amateur Cine World" magazine in both 9.5mm and 16mm versions).


Advert in the Amateur Cine World magazine Feb 1954

The following list is in alphabetical order showing the 9.5mm films that were regularly listed in the Pathéscope Monthly and others that were advertised as a 'one off' in this and other cine magazines. Where a date appears after the film's title this refers to the date the film was announced in the Pathéscope Monthly as being available in the 9.5mm film gauge. A further date refers to the date the film was deleted. Where there is no deleted date one must assume the film remained in the Pathéscope 9.5mm film library until it was sold off by Pathéscope Ltd when they closed their Malborough Street premises (and hence the film library) as a result of World War 2 London bombings. The prefix PA indicates the film was in the Pathéscope Monthly 9.5mm sponsored film lists. Other titles have details of the supplier and original date. For purists many of the dates refer to the first of the two months covered by that issue of the Pathéscope Monthly magazine.


©GLN '04     9.5  SPONSORED  SILENT  FILMS  -  ALPHABETIC  ORDER  LISTING      19/11/2004
             ------------------------------------------------------------

    Length   9.5mm Film Title                    Company             Issue    - Delete  

    1 reel * ALL SEASONS                         Bournemouth Council ??? 1950  
 PA 1 reel   ARABELLA'S DREAM                    D.& W. Gibbs Ltd    Mar 1934   Oct 1934
 PA 1 reel   ARABELLA'S DREAM      (re-issued)   D.& W. Gibbs Ltd    Oct 1935   Dec 1937
    1 reel * BEAUTIFUL BOURNEMOUTH (Kodachrome)  Bournemouth Council ??? 1950's
 PA 1 reel   BISCUIT TIME                        Co-Op Wholesale Soc Mar 1935  
    1 reel * BOURNEMOUTH                         Bournemouth Council Oct 1936
    3 reels  BRISTOL, BIRTHPLACE OF AMERICA      Bristol Dev. Board  Mar 1933 
    1 reel   CARDIFF - THE CAPITAL OF WALES      Mr Holley           Feb 1934 (5/6 hire fee)
 PA 1 reel * COCOA BEAN (THE)                    Cadbury Bros Ltd    Apr 1934   Aug 1937
 PA 1 reel   COCOA BEAN (THE)       (re-issued)  Cadbury Bros Ltd    Aug 1938           
 PA 1 reel   COUNTRY FARE                        Cadbury Bros Ltd    Mar 1938  
 PA 1 reel   CYCLING FOR HEALTH                  Enfield Cycle Co    Aug 1935   Aug 1935
 PA 1 reel   DAY AT BOURNEVILLE (A) (notched)    Cadbury Bros Ltd    Mar 1932   Jan 1935
 PA 1 reel   DAY AT BOURNEVILLE (A) (re-issued)  Cadbury Bros Ltd    Feb 1935   Feb 1939
 PA 2 reels  FAIRS FAIR  (1952 Ten Best Winner)  Mr. G. Davis        Jun 1952
 PA 1 reel   FROM BACK TO BACK                   Co-Op Wholesale Soc Jun 1934  
 PA 1 reel * HAPPY ISLE (THE)                    Isle of Man Pub Bd  Mar 1937  
 PA 1 reel   HERRINGS                            Co-Op Wholesale Soc Jan 1935  
 PA 1 reel   HOME OF GOOD HEALTH (THE)           A. Wander Ltd       Aug 1933  
 PA 1 reel   HOW A CAR ENGINE WORKS              Shell Mex BP Ltd    Feb 1937   Mar 1940
 PA 1 reel   IN THE LAND OF THE SHAH             Anglo Iranian Oil   Apr 1933   Nov 1937
 PA 1 reel   IVORY CASTLES                       Gibbs Toothpaste    Oct 1931   Dec 1937
 PA 1 reel   LIQUID HISTORY                      Shell Mex BP Ltd    Mar 1933   Mar 1940
    1 reel   LONDON                              R.H. Giles          Mar 1933 (1/6 hire fee)
 PA 1 reel   LUBRICATION BY SHELL                Shell Mex BP Ltd    Dec 1936   Oct 1938
 PA 1 reel   MAGIC SEAPLANE (THE)                D.& W. Gibbs Ltd    Nov 1937  
 PA 2 reels  OIL FROM IRAN                       Anglo Iranian Oil   Aug 1939  
 PA 2 reels  PARAFFIN YOUNG                      Scottish Oils Ltd   Dec 1939   Jun 1940
 PA 4 reels  PORT SUNLIGHT          (notched)    Lever Bros Ltd      Jun 1932   Jun 1935
 PA 1 reel * PORT SUNLIGHT          (re-issued)  Lever Bros Ltd      Aug 1935   Nov 1937
 PA 1 reel   SCOTTISH SHALE INDUSTRY             Shell Mex BP Ltd    Dec 1932   Mar 1940
 PA 1 reel * SONG OF THE SHIRT (A)               Co-Op Wholesale Soc Feb 1935  
 PA 3 reels  STORY OF CHOCOLATE AND COCOA (THE)  J.S. Fry & Son      Dec 1934   Feb 1936
 PA 3 reels  STORY OF CHOCOLATE AND COCOA (THE)  J.S. Fry & Son      Apr 1938   Oct 1938
 PA 2 reels  THEN CAME THE SWAN                  Mabie Todd & Co     Apr 1933   Feb 1937
    1 reel   TREASURE ISLAND                     Isle of Man Pub Bd  ??? 1950's
 PA 1 reel * TRUST PEGGY                         Spillers Ltd        Oct 1936  
    2 reels  VISIT TO KNARESBOROUGH (A)          Knaresborough UDC   Nov 1933
    1 reel   VISIT TO KNARESBOROUGH (A)          Knaresborough UDC   Dec 1936
    1 reel   VOYAGE OF DISCOVERY (A)             J.S. Fry & Son      ??? 1930  
    5 reels  WHEN SCOUTING WON                   Maidenhead Scouts ? Jan 1931(12/6 hire fee)
 PA 1 reel * WHERE DREAMS COME TRUE              Isle of Man Pub Bd  Apr 1933  
    2 reels  WYE VALLEY (THE)                    Mr Holley           Dec 1935 (3/- hire fee)
 PA 2 reels  WORK - A - DAY                      Cadbury Bros Ltd    Mar 1941  

                                                                     ( 38 entries )
 (* indicates 9.5mm copy in GLN collection) 

NOTES: (from GLN)

"Fairs Fare" (an amateur 9.5mm 650ft film featuring a young man visiting the 1951 Festival of Britain and Battersea Pleasure Gardens), was not really a sponsored film, but 9.5mm prints were made available on hire, free of charge, from Pathéscope Ltd. (See June/July 1952 Pathéscope Monthly) Although 9.5mm amateur films often won Star Awards, this was one of the few (only?) 9.5mm amateur film to win one of the ten main trophies in the Amateur Cine World "Ten Best" annual amateur film competition. Although prints sometimes turn up on the secondhand market, I don't think this title was ever actually offered for sale by Pathéscope.

SOME RELEVANT NOTES (By Alan Richardson - Group 9.5 Magazine Number 69 Spring 1992)

It seems that "Cycling For Health" may never have been issued as it is only mentioned in the August/September 1935 issue of the Pathéscope Monthly.

"Ivory Castles" was obviously made as a silent film with sub-titles and reflects upper class Britain of the 1920's or before. The film is interesting because it is so dated (and so bad).

"In the Land of the Shah" is a good documentary / travel film with interesting scenes of Persia, and of early aircraft.

"Herrings" is a fascinating documentary of the herring fishery, and gives no hint of its commercial sponsoring until the C.W.S. advert which ends the film.

"Trust Peggy" was the only film in the series to be available in a 9.5mm sound version. ("Trust Peggy" and "Liquid History" were also available in 17.5mm sound versions). This is a film obviously aimed at children and justly popular. It is rather less than 200ft long and comes complete with censor certificate.



Pathéscope Monthly March 1935



Pathéscope Monthly February 1938



Pathéscope Monthly February 1935


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Created 22Nov2004 - Last updated: 30 January 2017 ............. 95flmcatspon.htm .............. ©MM4 G.L. Newnham
16Aug2014 - "Fairs Fare" title and notes added / 01Feb2015 - "Country Fare" Pathéscope Monthly page added
05Juul2016 - "Biscuit Time"; "A Day At Bournville"; Pathéscope Monthly pages added
30Jan2017 - "Beautiful Bournemouth" advert added