Grahame N's Web Pages
9.5MM SPONSORED FILMS
From early 1932, the Pathéscope Monthly (the 'house' magazine of the main UK 9.5mm cine company Pathéscope Ltd) began mentioning 9.5mm printed films available on free loan. These were what today we would refer to as 'sponsored films' - in other words, films made by, or for larger companies with a view to providing advertising. Often the films would be directly about the product or products made by the sponsoring company, although in some cases companies were content just to see their name appear on the credits.
Naturally one had to pay postage, but normally there was no hire fee involved. Although listed in the Pathéscope Monthly magazine, generally the films were distributed direct from the sponsoring organisation, but returned to Pathéscope Ltd (presumably for checking). A number of other sponsored films were made available on 9.5mm, details appearing either as a 'one off' in the Pathéscope Monthly or in other cine magazines. . In my youth in the middle / late 1950's I myself remember a number of times hiring the 9.5mm version of a colour film extolling the virtues of Bournemouth with the title "Beautiful Bournemouth" - this was actually a Walton Films production and probably the last of the 9.5mm sponsored films made available. (This was regularly advertised in the "Amateur Cine World" magazine in both 9.5mm and 16mm versions).
Advert in the Amateur Cine World magazine Feb 1954
The following list is in alphabetical order showing the 9.5mm films that were regularly listed in the Pathéscope Monthly and others that were advertised as a 'one off' in this and other cine magazines. Where a date appears after the film's title this refers to the date the film was announced in the Pathéscope Monthly as being available in the 9.5mm film gauge. A further date refers to the date the film was deleted. Where there is no deleted date one must assume the film remained in the Pathéscope 9.5mm film library until it was sold off by Pathéscope Ltd when they closed their Malborough Street premises (and hence the film library) as a result of World War 2 London bombings. The prefix PA indicates the film was in the Pathéscope Monthly 9.5mm sponsored film lists. Other titles have details of the supplier and original date. For purists many of the dates refer to the first of the two months covered by that issue of the Pathéscope Monthly magazine.
©GLN '04 9.5 SPONSORED SILENT FILMS - ALPHABETIC ORDER LISTING 19/11/2004 ------------------------------------------------------------ Length 9.5mm Film Title Company Issue - Delete 1 reel * ALL SEASONS Bournemouth Council ??? 1950 PA 1 reel ARABELLA'S DREAM D.& W. Gibbs Ltd Mar 1934 Oct 1934 PA 1 reel ARABELLA'S DREAM (re-issued) D.& W. Gibbs Ltd Oct 1935 Dec 1937 1 reel * BEAUTIFUL BOURNEMOUTH (Kodachrome) Bournemouth Council ??? 1950's PA 1 reel BISCUIT TIME Co-Op Wholesale Soc Mar 1935 1 reel * BOURNEMOUTH Bournemouth Council Oct 1936 3 reels BRISTOL, BIRTHPLACE OF AMERICA Bristol Dev. Board Mar 1933 1 reel CARDIFF - THE CAPITAL OF WALES Mr Holley Feb 1934 (5/6 hire fee) PA 1 reel * COCOA BEAN (THE) Cadbury Bros Ltd Apr 1934 Aug 1937 PA 1 reel COCOA BEAN (THE) (re-issued) Cadbury Bros Ltd Aug 1938 PA 1 reel COUNTRY FARE Cadbury Bros Ltd Mar 1938 PA 1 reel CYCLING FOR HEALTH Enfield Cycle Co Aug 1935 Aug 1935 PA 1 reel DAY AT BOURNEVILLE (A) (notched) Cadbury Bros Ltd Mar 1932 Jan 1935 PA 1 reel DAY AT BOURNEVILLE (A) (re-issued) Cadbury Bros Ltd Feb 1935 Feb 1939 PA 2 reels FAIRS FAIR (1952 Ten Best Winner) Mr. G. Davis Jun 1952 PA 1 reel FROM BACK TO BACK Co-Op Wholesale Soc Jun 1934 PA 1 reel * HAPPY ISLE (THE) Isle of Man Pub Bd Mar 1937 PA 1 reel HERRINGS Co-Op Wholesale Soc Jan 1935 PA 1 reel HOME OF GOOD HEALTH (THE) A. Wander Ltd Aug 1933 PA 1 reel HOW A CAR ENGINE WORKS Shell Mex BP Ltd Feb 1937 Mar 1940 PA 1 reel IN THE LAND OF THE SHAH Anglo Iranian Oil Apr 1933 Nov 1937 PA 1 reel IVORY CASTLES Gibbs Toothpaste Oct 1931 Dec 1937 PA 1 reel LIQUID HISTORY Shell Mex BP Ltd Mar 1933 Mar 1940 1 reel LONDON R.H. Giles Mar 1933 (1/6 hire fee) PA 1 reel LUBRICATION BY SHELL Shell Mex BP Ltd Dec 1936 Oct 1938 PA 1 reel MAGIC SEAPLANE (THE) D.& W. Gibbs Ltd Nov 1937 PA 2 reels OIL FROM IRAN Anglo Iranian Oil Aug 1939 PA 2 reels PARAFFIN YOUNG Scottish Oils Ltd Dec 1939 Jun 1940 PA 4 reels PORT SUNLIGHT (notched) Lever Bros Ltd Jun 1932 Jun 1935 PA 1 reel * PORT SUNLIGHT (re-issued) Lever Bros Ltd Aug 1935 Nov 1937 PA 1 reel SCOTTISH SHALE INDUSTRY Shell Mex BP Ltd Dec 1932 Mar 1940 PA 1 reel * SONG OF THE SHIRT (A) Co-Op Wholesale Soc Feb 1935 PA 3 reels STORY OF CHOCOLATE AND COCOA (THE) J.S. Fry & Son Dec 1934 Feb 1936 PA 3 reels STORY OF CHOCOLATE AND COCOA (THE) J.S. Fry & Son Apr 1938 Oct 1938 PA 2 reels THEN CAME THE SWAN Mabie Todd & Co Apr 1933 Feb 1937 1 reel TREASURE ISLAND Isle of Man Pub Bd ??? 1950's PA 1 reel * TRUST PEGGY Spillers Ltd Oct 1936 2 reels VISIT TO KNARESBOROUGH (A) Knaresborough UDC Nov 1933 1 reel VISIT TO KNARESBOROUGH (A) Knaresborough UDC Dec 1936 1 reel VOYAGE OF DISCOVERY (A) J.S. Fry & Son ??? 1930 5 reels WHEN SCOUTING WON Maidenhead Scouts ? Jan 1931(12/6 hire fee) PA 1 reel * WHERE DREAMS COME TRUE Isle of Man Pub Bd Apr 1933 2 reels WYE VALLEY (THE) Mr Holley Dec 1935 (3/- hire fee) PA 2 reels WORK - A - DAY Cadbury Bros Ltd Mar 1941 ( 38 entries ) (* indicates 9.5mm copy in GLN collection)
NOTES: (from GLN)
"Fairs Fare" (an amateur 9.5mm 650ft film featuring a young man visiting the 1951 Festival of Britain and Battersea Pleasure Gardens), was not really a sponsored film, but 9.5mm prints were made available on hire, free of charge, from Pathéscope Ltd. (See June/July 1952 Pathéscope Monthly) Although 9.5mm amateur films often won Star Awards, this was one of the few (only?) 9.5mm amateur film to win one of the ten main trophies in the Amateur Cine World "Ten Best" annual amateur film competition. Although prints sometimes turn up on the secondhand market, I don't think this title was ever actually offered for sale by Pathéscope.
SOME RELEVANT NOTES (By Alan Richardson - Group 9.5 Magazine Number 69 Spring 1992)
It seems that "Cycling For Health" may never have been issued as it is only mentioned in the August/September 1935 issue of the Pathéscope Monthly.
"Ivory Castles" was obviously made as a silent film with sub-titles and reflects upper class Britain of the 1920's or before. The film is interesting because it is so dated (and so bad).
"In the Land of the Shah" is a good documentary / travel film with interesting scenes of Persia, and of early aircraft.
"Herrings" is a fascinating documentary of the herring fishery, and gives no hint of its commercial sponsoring until the C.W.S. advert which ends the film.
"Trust Peggy" was the only film in the series to be available in a 9.5mm sound version. ("Trust Peggy" and "Liquid History" were also available in 17.5mm sound versions). This is a film obviously aimed at children and justly popular. It is rather less than 200ft long and comes complete with censor certificate.
Pathéscope Monthly March 1935
Pathéscope Monthly February 1938
Pathéscope Monthly February 1935
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Created 22Nov2004 - Last updated: 30 January 2017 .............
95flmcatspon.htm .............. ©MM4 G.L. Newnham
16Aug2014 - "Fairs Fare" title and notes added / 01Feb2015 - "Country Fare" Pathéscope Monthly page added
05Juul2016 - "Biscuit Time"; "A Day At Bournville"; Pathéscope Monthly pages added
30Jan2017 - "Beautiful Bournemouth" advert added