Grahame N's Web Pages
9.5MM SPONSORED FILMS
From early 1932, the Pathéscope Monthly (the 'house' magazine of the main UK 9.5mm cine company Pathéscope Ltd) began mentioning 9.5mm printed films available on free loan. These were what today we would refer to as 'sponsored films' - in other words, films made by, or for larger companies with a view to providing advertising. Often the films would be directly about the product or products made by the sponsoring company, although in some cases companies were content just to see their name appear on the credits.
Naturally one had to pay postage, but normally there was no hire fee involved. Although listed in the Pathéscope Monthly magazine, generally the films were distributed direct from the sponsoring organisation, but returned to Pathéscope Ltd (presumably for checking). A number of other sponsored films were made available on 9.5mm, details appearing either as a 'one off' in the Pathéscope Monthly or in other cine magazines. . In my youth in the middle / late 1950's I myself remember a number of times hiring the 9.5mm version of a colour film extolling the virtues of Bournemouth with the title "Beautiful Bournemouth" - this was actually a Walton Films production and probably the last of the 9.5mm sponsored films made available. (This was regularly advertised in the "Amateur Cine World" magazine in both 9.5mm and 16mm versions).
Advert in the Amateur Cine World magazine Feb 1954
Once 9.5mm sound films were firmly established, from February 1939 a number of talkie sponsored films were advertised in the Pathéscope Monthly magazine, the sound films cost one shilling (5p) per night or two shillings (10p) for weekend hire, all from the Pathéscope film library.
The following list is in alphabetical order showing the 9.5mm films that were regularly listed in the Pathéscope Monthly and others that were advertised as a 'one off' in this and other cine magazines. Where a date appears after the film's title this refers to the date the film was announced in the Pathéscope Monthly as being available in the 9.5mm film gauge. A further date refers to the date the film was deleted. Where there is no deleted date one must assume the film remained in the Pathéscope 9.5mm film library until it was sold off by Pathéscope Ltd when they closed their Malborough Street premises (and hence the film library) as a result of World War 2 London bombings. The prefix PA indicates the film was in the Pathéscope Monthly 9.5mm sponsored film lists. Other titles have details of the supplier and original date. For purists many of the dates refer to the first of the two months covered by that issue of the Pathéscope Monthly magazine.
©GLN '04 9.5 SPONSORED SILENT / SOUND FILMS - ALPHABETIC ORDER LISTING 19/11/2004 -------------------------------------------------------------------- Length Sil/Snd 9.5mm Film Title Company Issue - Delete Original Title / Country / Date 1 reel * Silent ALL SEASONS Bournemouth Council ??? 1950 GB PA 1 reel Silent ARABELLA'S DREAM D.& W. Gibbs Ltd Mar 1934 Oct 1934 GB PA 1 reel Silent ARABELLAS DREAM (re-issued) D.& W. Gibbs Ltd Oct 1935 Dec 1937 GB PA 2 reels Sound AUSTRALIA CALLING Australian Trade Pub Feb 1939 :AUSTRALIA CALLING AUST 1 reel * Silent BEAUTIFUL BOURNEMOUTH (Kodachrome) Bournemouth Council ??? 1950's GB PA 1 reel Silent BISCUIT TIME Co-Op Wholesale Soc Mar 1935 GB 1 reel * Silent BOURNEMOUTH Bournemouth Council Oct 1936 :BOURNEMOUTH GB ??/??/36? 3 reels Silent BRISTOL, BIRTHPLACE OF AMERICA Bristol Dev. Board Mar 1933 GB 1 reel Silent CARDIFF - THE CAPITAL OF WALES Mr Holley Feb 1934 (5/6 hire fee) GB PA 1 reel * Silent COCOA BEAN (THE) Cadbury Bros Ltd Apr 1934 Aug 1937 GB PA 1 reel Silent COCOA BEAN (THE) (re-issued) Cadbury Bros Ltd Aug 1938 GB PA 1 reel Silent COUNTRY FARE Cadbury Bros Ltd Mar 1938 GB PA 1 reel Silwnt CYCLING FOR HEALTH Enfield Cycle Co Aug 1935 Aug 1935 UK PA 1 reel Silent DAY AT BOURNEVILLE (A) (notched) Cadbury Bros Ltd Mar 1932 Jan 1935 GB PA 1 reel Silent DAY AT BOURNEVILLE (A) (re-issued) Cadbury Bros Ltd Feb 1935 Feb 1939 GB PA 2 reels Silent FAIRS FAIR (1952 Ten Best Winner) Mr. G. Davis Jun 1952 GB PA 1 reel Silent FROM BACK TO BACK Co-Op Wholesale Soc Jun 1934 GB PA 2 reels Sound HAPPY IN THE MORNING Brit Gas Association Feb 1939 :HAPPY IN THE MORNING GB ??/??/38 PA 1 reel * Silent HAPPY ISLE (THE) Isle of Man Pub Bd Mar 1937 GB PA 1 reel Silent HERRINGS Co-Op Wholesale Soc Jan 1935 GB PA 1 reel Silent HOME OF GOOD HEALTH (THE) A. Wander Ltd Aug 1933 PA 1 reel Silent HOW A CAR ENGINE WORKS Shell Mex BP Ltd Feb 1937 Mar 1940 PA 1 reel Silent IN THE LAND OF THE SHAH Anglo Iranian Oil Apr 1933 Nov 1937 PA 1 reel Silent IVORY CASTLES Gibbs Toothpaste Oct 1931 Dec 1937 PA 1 reel Silent LIQUID HISTORY Shell Mex BP Ltd Mar 1933 Mar 1940 1 reel Silent LONDON R.H. Giles Mar 1933 (1/6 hire fee) PA 1 reel Silent LUBRICATION BY SHELL Shell Mex BP Ltd Dec 1936 Oct 1938 PA 1 reel Silent MAGIC SEAPLANE (THE) D.& W. Gibbs Ltd Nov 1937 PA 1 reel Sound MAN WHO KNEW TOO LITTLE (THE) Brit Gas Association Feb 1939 :MAN WHO KNEW TOO LITTLE (THE) GB ??/??/36 PA 3 reels Sound NEW WORLDS FOR OLD Brit Gas Association Feb 1939 :NEW WORLDS FOR OLD GB ??/??/38 PA 2 reels Silent OIL FROM IRAN Anglo Iranian Oil Aug 1939 PA 1 reel Sound OUR NATIONAL BEVERAGE, TEA - see 'YOUR TEA MADAM' PA 2 reels Silent PARAFFIN YOUNG Scottish Oils Ltd Dec 1939 Jun 1940 PA 3 reels Sound PLAN FOR LIVING Interest Feb 1939 :PLAN FOR LIVING GB ??/??/36 PA 4 reels Silent PORT SUNLIGHT (notched) Lever Bros Ltd Jun 1932 Jun 1935 PA 1 reel * Silent PORT SUNLIGHT (re-issued) Lever Bros Ltd Aug 1935 Nov 1937 PA 1 reel Silent SCOTTISH SHALE INDUSTRY Shell Mex BP Ltd Dec 1932 Mar 1940 PA 2 reels Sound SMOKE MENACE Brit Gas Association Feb 1939 :SMOKE MENACE GB ??/??/37 PA 1 reel * Silent SONG OF THE SHIRT (THE) Co-Op Wholesale Soc Feb 1935 :SONG OF THE SHIRT (THE) GB ??/??/3? PA 3 reels Silent STORY OF CHOCOLATE AND COCOA (THE) J.S. Fry & Son Dec 1934 Feb 1936 PA 3 reels Silent STORY OF CHOCOLATE AND COCOA (THE) J.S. Fry & Son Apr 1938 Oct 1938 PA 1 reel Sound SYDNEY'S HARBOUR BRIDGE Australian Trade Pub Feb 1939 :SYDNEY'S HARBOUR BRIDGE AUST /36 PA 1 reel Sound TIGHT LINES Australian Trade Pub Feb 1939 :TIGHT LINES AUST ??/??/3? PA 2 reels Silent THEN CAME THE SWAN Mabie Todd & Co Apr 1933 Feb 1937 1 reel Silent TREASURE ISLAND Isle of Man Pub Bd ??? 1950's PA 1 reel * Mute TRUST PEGGY Spillers Ltd Oct 1936 :TRUST PEGGY GB ??/??/33 PA 1 reel Sound TRUST PEGGY Spillers Ltd Jun 1939 :TRUST PEGGY GB ??/??/33 2 reels Silent VISIT TO KNARESBOROUGH (A) Knaresborough UDC Nov 1933 1 reel Silent VISIT TO KNARESBOROUGH (A) Knaresborough UDC Dec 1936 1 reel Silent VOYAGE OF DISCOVERY (A) J.S. Fry & Son ??? 1930 5 reels Silent WHEN SCOUTING WON Maidenhead Scouts ? Jan 1931(12/6 hire fee) PA 1 reel * Silent WHERE DREAMS COME TRUE Isle of Man Pub Bd Apr 1933 2 reels Silent WYE VALLEY (THE) Mr Holley Dec 1935 (3/- hire fee) PA 2 reels Silent WORK - A - DAY Cadbury Bros Ltd Mar 1941 :WORK - A - DAY GB ??/??/3? PA 1 reel Sound YOUR TEA MADAM Ringtons Ltd Apr 1939 :YOUR TEA MADAM GB ??/??/30 ( 43 entries - silent) (18 entries - sound) (* indicates 9.5mm copy in GLN collection)
NOTES: (from GLN)
"Fairs Fare" (an amateur 9.5mm 650ft film featuring a young man visiting the 1951 Festival of Britain and Battersea Pleasure Gardens), was not really a sponsored film, but 9.5mm prints were made available on hire, free of charge, from Pathéscope Ltd. (See June/July 1952 Pathéscope Monthly) Although 9.5mm amateur films often won Star Awards, this was one of the few (only?) 9.5mm amateur film to win one of the ten main trophies in the Amateur Cine World "Ten Best" annual amateur film competition. Although prints sometimes turn up on the secondhand market, I don't think this title was ever actually offered for sale by Pathéscope.
Song Of The Shirt" was actually listed
incorrectly by Pathéscope as "A Song
Of The Shirt" (We can see the actual
title on my uploaded print on YouTube)
SOME RELEVANT NOTES (By Alan Richardson - Group 9.5 Magazine Number 69 Spring 1992)
It seems that "Cycling For Health" may never have been issued as it is only mentioned in the August/September 1935 issue of the Pathéscope Monthly.
"Ivory Castles" was obviously made as a silent film with sub-titles and reflects upper class Britain of the 1920's or before. The film is interesting because it is so dated (and so bad).
"In the Land of the Shah" is a good documentary / travel film with interesting scenes of Persia, and of early aircraft.
"Herrings" is a fascinating documentary of the herring fishery, and gives no hint of its commercial sponsoring until the C.W.S. advert which ends the film.
"Trust Peggy" was the only film in the series to be available in a 9.5mm sound version. ("Trust Peggy" and "Liquid History" were also available in 17.5mm sound versions). This is a film obviously aimed at children and justly popular. It is rather less than 200ft long and comes complete with censor certificate.
"The Happy Isle"
(300 foot / 100 metres ) GB 1935 (1,149 foot on 35mm)
A Wardourr Production
Sponsored by The Isle Of Man Publicity Board
The attraction of the Isle Of Man as a holiday resort. Steamers enter Douglas Harbour bringing tourists from all over England. Further sequences show Douglas itself (promenade, gardens, horse trams) : Castle Rushen : Port Erin : Tynwald Day Ceremony at St Johns : Countryside (waterfalls, thatched cottages, rural lanes) : Re-creation of an old-time Manx wedding and Celebration : Ramsey : Laxey Wheel.
* The Wedding sequence was originally shot for "Where Dreams Come True" It features actors George Moore Marriott and Olive Rimmer.
* The open air Parliament scenes come from a Pathe News item.
* Applications for hire were to be sent to The Secretary, Isle Of Man Publicity Board, 1 & 2 Bank Cambers, Douglas, Isle Of Man.
(Maurice Trace 9.5mm silent film catalogue)
Watch my rather damaged 9.5mm print on YouTube - "The Happy Isle" -
"Your Tea Madam" (220 foot / 66 metres) GB 1930
A sponsored film for Ringtons Ltd
"Your Tea Madam" is one of a bunch of
sponsored films released on 9.5mm sound by Pathéscope just
before the war.
For some reason, after the first mention in the Pathéscope Monthly magazine in April? 1939, this was advertised as
"Our National Beverage - Tea" . It is a highly entertaining little picture with great historical value for us today. The
footage was shot at silent speed (it appears to be from the twenties) and a commentary and sound music effects track
added. The process of making and delivering the beverage seems to belong to a century ago.
The credits tell us we are in Newcastle-on-Tyne and the commentary is by 'thirties regular Alan Howland'. We follow
the history of a load of tea from its arrival at Newcastle docks to its delivery at Ringtons where it is tested, blended
and packaged. It is then delivered to to the surrounding counties in a fleet of horse drawn carts plus a few ancient
looking motor vehicles. A cart pulls up at a garden gate, the driver gets out clutching a packet, sprints to the camera
and rathe uncertainly sticks the tea in front of our noses. There then follows the caption "Drink Ringtons Tea" followed
by "The End" title.
It is about 220 feet in all and great fun. This is the sort of "see how it is made" film that usually gets dragged out to two
reels. The short, snappy treatment is excellent, the picture quality is good and the sound track (unilateral) is very loud
and clear. Not to be missed. (Maurice Trace from the Group 9.5 magazine No.45 Autumn 1986)
Pathéscope Monthly March 1935
Pathéscope Monthly February 1938
Pathéscope Monthly February 1935
Pathéscope Monthly magazine January 1940
Pathéscope Monthly magazine December 1939
Pathéscope Monthly magazine March 1941
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Created 22Nov2004 - Last updated: 26 December 2019 .............
95flmcatspon.htm .............. ©MM4 Grahame .L. Newnham
16Aug2014 - "Fairs Fare" title and notes added / 01Feb2015 - "Country Fare" Pathéscope Monthly page added
05Juul2016 - "Biscuit Time"; "A Day At Bournville"; Pathéscope Monthly pages added
30Jan2017 - "Beautiful Bournemouth" advert added / 03Nov2019 - "Song Of The Shirt" YouTube upload link added
13Nov2019 - "The Happy Isle" YouTube upload link added / 15Nov2019 - "Work-A-Day" description added
17Nov2019 - "Our National Beverage, Tea" ("Your Tea Madam") added / 23nov2019 "Your Tea Madam" write-up added
26Dec2019 - "Bournemouth" YouTube upload added /